Dr Tanya Bogushevitch
You can’t make a first impression twice.
Make sure the first impression of you and your business is extraordinary.
What we do
We help you get more clients. Better clients. So that you can just do what you love.
WHERE DO YOU WANT TO BE?
BUSINESS STRATEGY
Developing you mission and vision, business model and business plan. Identifying your USP (using SWOT analysis and special techniques), market niche and target audience(s). Creating your positioning map and SMART KPIs.
WHO DO YOU WANT TO BE?
BRAND IDENTITY
What/who is your brand? Defining your brand’s promise and functions. Creating your brand name. Shaping your brand personality (brand personification). Who and how should perceive your brand? Developing brand story and key messages.
HOW TO YOU WANT TO COME ACROSS?
BRAND VISUALISATION
What should your brand look and feel like? Developing your brand style and voice. Designing the logo. Creating brand images (photos and videos of brand representatives and products, style images). Designing the Brand Book (color palette, typography, brand voice, letterheads, business cards, presentations).
WHO DO YOU WANT TO CONNECT WITH?
BRAND COMMUNICATION
Who should know what about your brand? Developing your marketing strategy and plan. Using digital marketing & offline marketing. Choosing your communication channels. Creating/adjusting your website. Formulating social media content strategy. Writing press releases. Carrying out campaigns.
WHERE ARE YOU NOW?
BRAND EVALUATION
How is your brand perceived? Carrying out market research: using primary (surveys, focus groups, in-depth interviews, content analysis, google analytics) and secondary data. Developing improvement recommendations.
Portfolio
Public speaking and workshops
Team
Dr Tanya Bogushevitch
Meet the creative minds that are ready to take your brand to the next level.
Brand and marketing strategist. Ever curious about what makes people love or hate – with a focus on brands. PhD in Political Science – with a focus on mobilzation and social movements. Master in International Education Management – with a focus on culture and brand management. Business consultant and trainer. Guerilla marketing practitioner.
Robert Walker
Tatjana Vlasova
Victor Descenko
Olga Troicina
Contact
To book a consultation, brainstorm session, speaking engagement or a workshop:
Address:
Brand-Making
Phone: +49 (0) 160 1169200
E-Mail: ask@brand-making.com
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Impressum
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